Best Inhouse Creative Team

We just returned from an amazing PromaxBDA in New York. We brought back 12 awards, topping our recent record in Berlin, including the utterly awesome “Inhouse Creative Team of the Year” Gold Award.

The full score is:








Discovery most awarded at Promax Europe 2011

Great news from Promax Europe in Berlin, where we took 8 awards including Gold & Silver in the Best Lifestyle Category and Golds for Best Factual Entertainment and Best Documentary. We also won Golds for Best Sponsor Spot, Best Use of Music and Best Use of Humour and a Silver for Best Copywriting. It was an amazing night ending up as the most awarded team overall!

It was also great to see is the new Creatives in Western Europe doing so well, 3 nominations in the Rocket Awards category (for Creatives with less than 18 months experience) The UK’s Callum Parish, Benelux’s Tessa Tamis and the overall winner, Italy’s Silvia Morganti.

Continue reading to see all the winners.


New Mythbusters on Discovery

A treat for fans of Mythbusters and a marvellous brand spot for Discovery. Concept by Ceri Payne and Lee Healy, Directed by Ceri Payne, produced by Paul Mortimore and a fantastic crew. Shot at Kerner Studios in San Francisco. Post by The Mill in London.

Watch the behind the scenes on the Discovery UK website.

20 Nominations for Promax Europe Awards

Another great set of nominations for Discovery UK Creative at Promax Europe, our highest ever with 20 short-listed campaigns. Bear Grylls and the Discovery Refresh are leading the pack, but we also have two in Lifestyle categories, and some supporting our intelligent entertainment positioning with two for Music and a nomination for ‘Best Use of Humour’. For the first time ever Discovery Channel is short-listed for ‘European Channel Brand of the Year’.  Let’s hope to be taking home some trophies when we find out the winners in Berlin next month.


James Cracknell Launch spot

Promoting the Unstoppable James Cracknell on Discovery

A fantastic team effort. Part of a 360º campaign out now. Read on for full credits.


James Cracknell Campaign

Our most recent campaign promoting the amazing James Cracknell trilogy is out now. A fantastic team effort led to this very strong and beautifully crafted piece of work, which includes outdoors, press, digital and TV. Read on for full credits.


New Discovery UK Website

Over the last few months we have been busy creating a new look, video-rich website in the UK, designed to reflect the brand’s tone of voice and align with our objective to promote engagement through entertainment, enlightenment and participation.

The site is designed to put Discovery’s content center-stage, offering a visually striking, rewarding and immersive experience.


Ark Royal

Discovery Channel was granted exclusive access to film a deployment onboard the Royal Navy Flagship HMS Ark Royal, little did we know when filming began that this would turn out to be her final voyage, and the end of an era. The campaign that Discovery UK Creative Produced is a poigniant celebration of the ship’s history and her highly skilled and loyal crew.


Walking the Amazon

Walking The Amazon part 2 is on tonight on Discovery. Ed Stafford decided to have a walk down the river. The Amazon river. It took a bit longer than he thought…


Discovery Channel Refresh

We recently refreshed the on-air identity for Discovery Channel.

It’s an evolution of the work we did 2 years ago when we introduced the new logo. We are lucky to work with a brand which is largely defined by the quality and uniqueness of its content. The concept behind this work is to create a stronger association between the branding and the content, by placing iconic Discovery moments literally in the globe at the heart of the logo.

The work is the result of a collaboration between us, Double G Studios and Dixon Baxi – 3 of the 4 teams who pitched for the work.