11 Nominations for Promax Europe 2012


We are delighted to be nominated for 11 awards at Promax BDA Europe this year, notable inclusions are  the new-look Discovery Channel Website for Best Website Experience, 4 nominations for our epic Unstoppable?: The James Cracknell Trilogy; 2 nominations each for Megaquake: Hour That Shook Japan and Walking The Amazon; Wheeler Dealers, The Rising: Rebuilding Ground Zero. The awards take place in Barcelona on March 27th, where we hope to convert many of these into shiny trophies…

Animal Planet on-air refresh

Coinciding with the launch of the HD simulcast for Animal Planet, we wanted to give the brand a more confident and distinctive tone of voice, resonating with its audience, and intrinsically link the brand with our content. Animal planet is all about Animals, wild and domestic. We created small worlds (Animal Planets), where iconic animals display their natural charm and quirky behaviour, which makes them endearing to us. Animals are the stars of the show, expressing their natural personality in their respective, stylised environment. The logo is integrated in the environment where the animal action takes place.


Wheeler Dealers – American Beauties

Mike dreams of American Beauties in one of our most successful campaigns of 2011.
In the latest series of Wheeler Dealers Mike was going to the US to find vintage cars, to buy and turn into American beauties. Concept by Robin Garnett, directed by Meriem Adib


Born Survivor – Bear Grylls is back


Bear Grylls is our most established talent, so we let him introduce the new series himself – with a little help from Creative Steve Ashby and Editor Paul Boobyer, in this follow up to our multi-award winning Bear mash-up from last year.

Alone in the Wild

Our last big campaign of 2011, producing record ratings. Well known faces, but no prizes, no trials, not even a crew. We wanted to emphasise the authenticity of the set-up in the campaign. Key creatives Lee Healy and Chris Clarkson. Editor Tom Cole




Imagine going to work under a mountain that could give way at any time? Director Meriem Adib produced a striking audio-led cut to bring this dramatic situation to life. Editor Xavier Perkins. Audio by Stuart at Wave.

Ice Pilots


Series 2 about an airline in Alaska was all about the pressure on the pilots. Ceri Payne developed the concept. VFX by Dan at Smoke and Mirrors.



Everyone in the team wanted to pay their respects when Steve Jobs passed away. In the end we also paid homage to one of Apple’s most distinctive ad campaigns with the promo, produced in 2 days. Written by Robin Garnett, designed and directed by Callum Parrish.

Discovery Channel of the Year @ Promax UK 2011

We are delighted to have been honoured with a total of 11 awards at Promax UK on November 11, 2011. Gold wins include the 3 top categories: ‘Channel of the Year’, ‘People’s Choice’, voted by all of the conference delegates, for THE JAMES CRACKNELL TRILOGY, and ‘Best Channel Branding Package’.

Additional awards include Gold for ‘Best Leisure & Lifestyle Promo’ for GHOST LAB and GOLD for ‘Something for Nothing’ for MEGAQUAKE: HOUR THAT SHOOK JAPAN.

It was a truly exceptional result and such an amazing night, we’re still gliding, and a very happy bunch! Read on for the full list.


Rising: Rebuilding Ground Zero

We recently completed work on this campaign to promote a Discovery series following the first phase of the reconstruction of Ground Zero.

Concept and Direction by Ceri Payne.