This autumn Discovery Channel seeks to answer some of the World’s burning questions, with landmark new series: Stephen Hawking’s Grand Design, Battle Castle With Dan Snow and How We Invented The World. As the launch to the season, written and directed by Lee Healy and Steve Ashby, we’ve created this campaign, which will run on Sky’s commercial airtime, and be followed up with programme specific campaigns for each key title.
Mike Brewer and Edd China return to Discovery this month for the 9th series of Wheeler Dealers, and after the success of our American Beauties campaign – which won Gold at Promax Europe and bought record ratings to the channel – we again asked In-House Agency Director: Meriem Adib to make a song-and-dance out of the latest season.
From September, Discovery Channel takes exclusive ownership of the long-running series Fifth Gear, and with a revamped hour-long format, we wanted to show core fans that they only place they’ll find the new series is on Discovery. This campaign, directed by Ceri Payne and produced by Paul Mortimore and Caroline Taylor features all 4 presenters and of course, the hero of the piece, the Discovery Channel ‘D’.
Last week we went to Promax Europe in wonderful Barcelona, and we’re so glad we did! Aside from the inspiring city, the wonderful food and drinks on the beach in great company, we picked up 7 awesome awards:
Best Leisure & Lifestyle – Wheeler Dealers: American Beauties – Gold
Something For Nothing – Megaquake: Hour That Shook Japan – Gold
Best Website Experinece – Discoveryuk.com – Silver
Best Editing – Walking The Amazon – Silver
Best Integrated Marketing Campaign – Walking The Amazon – Silver
Best Sports Promotion – The James Cracknell Trilogy – Silver
Best Print Ad – Unstoppable? The Jame Cracknell Trilogy – Silver
Congratulations to all involved!
We are delighted to be nominated for 11 awards at Promax BDA Europe this year, notable inclusions are the new-look Discovery Channel Website for Best Website Experience, 4 nominations for our epic Unstoppable?: The James Cracknell Trilogy; 2 nominations each for Megaquake: Hour That Shook Japan and Walking The Amazon; Wheeler Dealers, The Rising: Rebuilding Ground Zero. The awards take place in Barcelona on March 27th, where we hope to convert many of these into shiny trophies…
Mike dreams of American Beauties in one of our most successful campaigns of 2011.
In the latest series of Wheeler Dealers Mike was going to the US to find vintage cars, to buy and turn into American beauties. Concept by Robin Garnett, directed by Meriem Adib
Bear Grylls is our most established talent, so we let him introduce the new series himself – with a little help from Creative Steve Ashby and Editor Paul Boobyer, in this follow up to our multi-award winning Bear mash-up from last year.
Our last big campaign of 2011, producing record ratings. Well known faces, but no prizes, no trials, not even a crew. We wanted to emphasise the authenticity of the set-up in the campaign. Key creatives Lee Healy and Chris Clarkson. Editor Tom Cole
Imagine going to work under a mountain that could give way at any time? Director Meriem Adib produced a striking audio-led cut to bring this dramatic situation to life. Editor Xavier Perkins. Audio by Stuart at Wave.