Hot on the heels of Promax Europe, the awards circuit moved to LA last week for the Promax Global Excellence Awards, where we continued our winning streak; picking up a total of 13 awards. The plucky End Of The World Stunt swept the board with 4 golds, a silver and a bronze, while European collaborations further established us as an international agency, with the DMAX Italia refresh picking up a silver, and the Outdoor campaign for Discovery Max Spain taking Gold. Discovery’s Adventure Season was a double gold medalist, snatching Best Factual and Best Website Promotion, and both the silver and bronze trophies in the Typography craft category came our way. Meanwhile Animal Planet repeated it’s Parisian success taking another Gold, this time on the global-stage for Best Channel Identity.
Discovery Western Europe won a total of thirteen gongs this week, including 5 gold and 1 silver for UK Creative. Two more were won by our teams in Eastern Europe. It was a hell of a party!
The bounty included both ‘grand prix’ awards, for Marketing (for our Nordic team) and Design (Discovery UK Creative), which are awarded to the companies with the most outstanding entries in each category. Read on for details…
In-House Marketing Team of the Year: Discovery Networks Nordic
In-House Design Team of the Year: Discovery UK Creative
Best Themed Promotion or Campaign: Discovery UK Creative – End of the World Stunt
Best On-Air Ident Campaign (out-of-house): Double G Studios for Discovery UK Creative – Animal Planet
Best Use of Typography: Discovery UK Creative – Burning Questions
Best Use of Music in a Promo: Discovery UK Creative – End of the World Stunt
Best Documentary or Factual Entertainment Promotion: Discovery Networks Nordic – Bear Grylls – The Child Who Survived
Best Sound Design: Discovery Networks Nordic – Weekend Burnout
Best Use of Humour in Promotion: Discovery Networks Nordic – Weekend Burnout
Last week we went to Promax Europe in wonderful Barcelona, and we’re so glad we did! Aside from the inspiring city, the wonderful food and drinks on the beach in great company, we picked up 7 awesome awards:
Best Leisure & Lifestyle – Wheeler Dealers: American Beauties – Gold
Something For Nothing – Megaquake: Hour That Shook Japan – Gold
Best Website Experinece – Discoveryuk.com – Silver
Best Editing – Walking The Amazon – Silver
Best Integrated Marketing Campaign – Walking The Amazon – Silver
Best Sports Promotion – The James Cracknell Trilogy – Silver
Best Print Ad – Unstoppable? The Jame Cracknell Trilogy – Silver
Congratulations to all involved!
We are delighted to be nominated for 11 awards at Promax BDA Europe this year, notable inclusions are the new-look Discovery Channel Website for Best Website Experience, 4 nominations for our epic Unstoppable?: The James Cracknell Trilogy; 2 nominations each for Megaquake: Hour That Shook Japan and Walking The Amazon; Wheeler Dealers, The Rising: Rebuilding Ground Zero. The awards take place in Barcelona on March 27th, where we hope to convert many of these into shiny trophies…
Coinciding with the launch of the HD simulcast for Animal Planet, we wanted to give the brand a more confident and distinctive tone of voice, resonating with its audience, and intrinsically link the brand with our content. Animal planet is all about Animals, wild and domestic. We created small worlds (Animal Planets), where iconic animals display their natural charm and quirky behaviour, which makes them endearing to us. Animals are the stars of the show, expressing their natural personality in their respective, stylised environment. The logo is integrated in the environment where the animal action takes place.