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Cannes Lion for Animal Planet


We are absolutely delighted that our identity for Animal Planet, created in collaboration with Double G Studios, was awarded a prestigious Cannes Lion 2013 award (Bronze) in the Design Category.  More details here.

World Domination


Hot on the heels of Promax Europe, the awards circuit moved to LA last week for the Promax Global Excellence Awards, where we continued our winning streak; picking up a total of 13 awards. The plucky End Of The World Stunt swept the board with 4 golds, a silver and a bronze, while European collaborations further established us as an international agency, with the DMAX Italia refresh picking up a silver, and the Outdoor campaign for Discovery Max Spain taking Gold. Discovery’s Adventure Season was a double gold medalist, snatching Best Factual and Best Website Promotion, and both the silver and bronze trophies in the Typography craft category came our way. Meanwhile Animal Planet repeated it’s Parisian success taking another  Gold, this time on the global-stage for Best Channel Identity.

Discovery Jackpot at Promax Europe

Discovery Western Europe won a total of thirteen gongs this week, including 5 gold and 1 silver for UK Creative. Two more were won by our teams in Eastern Europe. It was a hell of a party!

The bounty included both ‘grand prix’ awards, for Marketing (for our Nordic team) and Design (Discovery UK Creative), which are awarded to the companies with the most outstanding entries in each category. Read on for details…

Grand Prix

In-House Marketing Team of the Year: Discovery Networks Nordic

In-House Design Team of the Year: Discovery UK Creative


Best Themed Promotion or Campaign: Discovery UK Creative – End of the World Stunt 

Best On-Air Ident Campaign (out-of-house): Double G Studios for Discovery UK Creative – Animal Planet

Best Use of Typography: Discovery UK Creative – Burning Questions

Best Use of Music in a Promo: Discovery UK Creative – End of the World Stunt

Best Documentary or Factual Entertainment Promotion: Discovery Networks Nordic – Bear Grylls – The Child Who Survived

Best Sound Design: Discovery Networks Nordic – Weekend Burnout

Best Use of Humour in Promotion: Discovery Networks Nordic – Weekend Burnout


DMAX Italia wins Gold

It’s a week before Promax Europe – where we have numerous nominations, including one for the DMAX identity – and we are delighted to share that our identity and on-air package work for DMAX Italia won a Gold for “Best Channel Branding Design” at the Bassawards (International Awards of Broadcast Design).

As part of the ambitious marketing push for DMAX in Italy, we set out to create a bold, innovative, vibrant identity and on screen presence which would offer something different, with real substance. The new channel branding appeals directly to men’s innate curiosity of how things work and function. Making this the destination channel for men with more than one thing on their mind.


11 Nominations for Promax Europe 2012


We are delighted to be nominated for 11 awards at Promax BDA Europe this year, notable inclusions are  the new-look Discovery Channel Website for Best Website Experience, 4 nominations for our epic Unstoppable?: The James Cracknell Trilogy; 2 nominations each for Megaquake: Hour That Shook Japan and Walking The Amazon; Wheeler Dealers, The Rising: Rebuilding Ground Zero. The awards take place in Barcelona on March 27th, where we hope to convert many of these into shiny trophies…

Animal Planet on-air refresh

Coinciding with the launch of the HD simulcast for Animal Planet, we wanted to give the brand a more confident and distinctive tone of voice, resonating with its audience, and intrinsically link the brand with our content. Animal planet is all about Animals, wild and domestic. We created small worlds (Animal Planets), where iconic animals display their natural charm and quirky behaviour, which makes them endearing to us. Animals are the stars of the show, expressing their natural personality in their respective, stylised environment. The logo is integrated in the environment where the animal action takes place.


Ice Pilots


Series 2 about an airline in Alaska was all about the pressure on the pilots. Ceri Payne developed the concept. VFX by Dan at Smoke and Mirrors.



Everyone in the team wanted to pay their respects when Steve Jobs passed away. In the end we also paid homage to one of Apple’s most distinctive ad campaigns with the promo, produced in 2 days. Written by Robin Garnett, designed and directed by Callum Parrish.

Discovery Channel of the Year @ Promax UK 2011

We are delighted to have been honoured with a total of 11 awards at Promax UK on November 11, 2011. Gold wins include the 3 top categories: ‘Channel of the Year’, ‘People’s Choice’, voted by all of the conference delegates, for THE JAMES CRACKNELL TRILOGY, and ‘Best Channel Branding Package’.

Additional awards include Gold for ‘Best Leisure & Lifestyle Promo’ for GHOST LAB and GOLD for ‘Something for Nothing’ for MEGAQUAKE: HOUR THAT SHOOK JAPAN.

It was a truly exceptional result and such an amazing night, we’re still gliding, and a very happy bunch! Read on for the full list.