Hot on the heels of Promax Europe, the awards circuit moved to LA last week for the Promax Global Excellence Awards, where we continued our winning streak; picking up a total of 13 awards. The plucky End Of The World Stunt swept the board with 4 golds, a silver and a bronze, while European collaborations further established us as an international agency, with the DMAX Italia refresh picking up a silver, and the Outdoor campaign for Discovery Max Spain taking Gold. Discovery’s Adventure Season was a double gold medalist, snatching Best Factual and Best Website Promotion, and both the silver and bronze trophies in the Typography craft category came our way. Meanwhile Animal Planet repeated it’s Parisian success taking another Gold, this time on the global-stage for Best Channel Identity.
Discovery Western Europe won a total of thirteen gongs this week, including 5 gold and 1 silver for UK Creative. Two more were won by our teams in Eastern Europe. It was a hell of a party!
The bounty included both ‘grand prix’ awards, for Marketing (for our Nordic team) and Design (Discovery UK Creative), which are awarded to the companies with the most outstanding entries in each category. Read on for details…
In-House Marketing Team of the Year: Discovery Networks Nordic
In-House Design Team of the Year: Discovery UK Creative
Best Themed Promotion or Campaign: Discovery UK Creative – End of the World Stunt
Best On-Air Ident Campaign (out-of-house): Double G Studios for Discovery UK Creative – Animal Planet
Best Use of Typography: Discovery UK Creative – Burning Questions
Best Use of Music in a Promo: Discovery UK Creative – End of the World Stunt
Best Documentary or Factual Entertainment Promotion: Discovery Networks Nordic – Bear Grylls – The Child Who Survived
Best Sound Design: Discovery Networks Nordic – Weekend Burnout
Best Use of Humour in Promotion: Discovery Networks Nordic – Weekend Burnout
It’s a week before Promax Europe – where we have numerous nominations, including one for the DMAX identity – and we are delighted to share that our identity and on-air package work for DMAX Italia won a Gold for “Best Channel Branding Design” at the Bassawards (International Awards of Broadcast Design).
As part of the ambitious marketing push for DMAX in Italy, we set out to create a bold, innovative, vibrant identity and on screen presence which would offer something different, with real substance. The new channel branding appeals directly to men’s innate curiosity of how things work and function. Making this the destination channel for men with more than one thing on their mind.
We are delighted to be nominated for 11 awards at Promax BDA Europe this year, notable inclusions are the new-look Discovery Channel Website for Best Website Experience, 4 nominations for our epic Unstoppable?: The James Cracknell Trilogy; 2 nominations each for Megaquake: Hour That Shook Japan and Walking The Amazon; Wheeler Dealers, The Rising: Rebuilding Ground Zero. The awards take place in Barcelona on March 27th, where we hope to convert many of these into shiny trophies…
Coinciding with the launch of the HD simulcast for Animal Planet, we wanted to give the brand a more confident and distinctive tone of voice, resonating with its audience, and intrinsically link the brand with our content. Animal planet is all about Animals, wild and domestic. We created small worlds (Animal Planets), where iconic animals display their natural charm and quirky behaviour, which makes them endearing to us. Animals are the stars of the show, expressing their natural personality in their respective, stylised environment. The logo is integrated in the environment where the animal action takes place.
We are delighted to have been honoured with a total of 11 awards at Promax UK on November 11, 2011. Gold wins include the 3 top categories: ‘Channel of the Year’, ‘People’s Choice’, voted by all of the conference delegates, for THE JAMES CRACKNELL TRILOGY, and ‘Best Channel Branding Package’.
Additional awards include Gold for ‘Best Leisure & Lifestyle Promo’ for GHOST LAB and GOLD for ‘Something for Nothing’ for MEGAQUAKE: HOUR THAT SHOOK JAPAN.
It was a truly exceptional result and such an amazing night, we’re still gliding, and a very happy bunch! Read on for the full list.
We just returned from an amazing PromaxBDA in New York. We brought back 12 awards, topping our recent record in Berlin, including the utterly awesome “Inhouse Creative Team of the Year” Gold Award.
The full score is:
IN‐HOUSE CREATIVE TEAM OF THE YEAR
NEWS/INFORMATION PROGRAM SPOT: FRONTLINE BATTLE MACHINES
ART DIRECTION & DESIGN: TOPICAL PROMO ‐ NEWS: FLBM
BEST EDITING (Design): BEAR GRYLLS CINEMA
ROCKET AWARD: CALLUM PARISH
A treat for fans of Mythbusters and a marvellous brand spot for Discovery. Concept by Ceri Payne and Lee Healy, Directed by Ceri Payne, produced by Paul Mortimore and a fantastic crew. Shot at Kerner Studios in San Francisco. Post by The Mill in London.
Watch the behind the scenes on the Discovery UK website.