Fifth Gear on Discovery

From September, Discovery Channel takes exclusive ownership of the long-running series Fifth Gear, and with a revamped hour-long format, we wanted to show core fans that they only place they’ll find the new series is on Discovery. This campaign, directed by Ceri Payne and produced by Paul Mortimore and Caroline Taylor features all 4 presenters and of course, the hero of the piece, the Discovery Channel ‘D’.