Discovery Jackpot at Promax Europe

Discovery Western Europe won a total of thirteen gongs this week, including 5 gold and 1 silver for UK Creative. Two more were won by our teams in Eastern Europe. It was a hell of a party!

The bounty included both ‘grand prix’ awards, for Marketing (for our Nordic team) and Design (Discovery UK Creative), which are awarded to the companies with the most outstanding entries in each category. Read on for details…

Grand Prix

In-House Marketing Team of the Year: Discovery Networks Nordic

In-House Design Team of the Year: Discovery UK Creative

GOLD:

Best Themed Promotion or Campaign: Discovery UK Creative – End of the World Stunt 

Best On-Air Ident Campaign (out-of-house): Double G Studios for Discovery UK Creative – Animal Planet

Best Use of Typography: Discovery UK Creative – Burning Questions

Best Use of Music in a Promo: Discovery UK Creative – End of the World Stunt

Best Documentary or Factual Entertainment Promotion: Discovery Networks Nordic – Bear Grylls – The Child Who Survived

Best Sound Design: Discovery Networks Nordic – Weekend Burnout

Best Use of Humour in Promotion: Discovery Networks Nordic – Weekend Burnout

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DMAX Italia wins Gold

It’s a week before Promax Europe – where we have numerous nominations, including one for the DMAX identity – and we are delighted to share that our identity and on-air package work for DMAX Italia won a Gold for “Best Channel Branding Design” at the Bassawards (International Awards of Broadcast Design).

As part of the ambitious marketing push for DMAX in Italy, we set out to create a bold, innovative, vibrant identity and on screen presence which would offer something different, with real substance. The new channel branding appeals directly to men’s innate curiosity of how things work and function. Making this the destination channel for men with more than one thing on their mind.

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Burning Questions

This autumn Discovery Channel seeks to answer some of the World’s burning questions, with landmark new series: Stephen Hawking’s Grand Design, Battle Castle With Dan Snow and How We Invented The World. As the launch to the season, written and directed by Lee Healy and Steve Ashby, we’ve created this campaign, which will run on Sky’s commercial airtime, and be followed up with programme specific campaigns for each key title.

Wheeler Dealers: Grease!

Mike Brewer and Edd China return to Discovery this month for the 9^th series of Wheeler Dealers, and after the success of our American Beauties campaign – which won Gold at Promax Europe and bought record ratings to the channel – we again asked In-House Agency Director: Meriem Adib to make a song-and-dance out of the latest season.

Fifth Gear on Discovery

From September, Discovery Channel takes exclusive ownership of the long-running series Fifth Gear, and with a revamped hour-long format, we wanted to show core fans that they only place they’ll find the new series is on Discovery. This campaign, directed by Ceri Payne and produced by Paul Mortimore and Caroline Taylor features all 4 presenters and of course, the hero of the piece, the Discovery Channel ‘D’.

Award season

full list below

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Thank you Barcelona!

Last week we went to Promax Europe in wonderful Barcelona, and we’re so glad we did! Aside from the inspiring city, the wonderful food and drinks on the beach in great company, we picked up 7 awesome awards:

Best Leisure & Lifestyle – Wheeler Dealers: American Beauties – Gold
Something For Nothing – Megaquake: Hour That Shook Japan – Gold
Best Website Experinece – Discoveryuk.com – Silver
Best Editing – Walking The Amazon – Silver
Best Integrated Marketing Campaign – Walking The Amazon – Silver
Best Sports Promotion – The James Cracknell Trilogy – Silver
Best Print Ad – Unstoppable? The Jame Cracknell Trilogy – Silver

Congratulations to all involved!

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11 Nominations for Promax Europe 2012

We are delighted to be nominated for 11 awards at Promax BDA Europe this year, notable inclusions are  the new-look Discovery Channel Website for Best Website Experience, 4 nominations for our epic Unstoppable?: The James Cracknell Trilogy; 2 nominations each for Megaquake: Hour That Shook Japan and Walking The Amazon; Wheeler Dealers, The Rising: Rebuilding Ground Zero. The awards take place in Barcelona on March 27th, where we hope to convert many of these into shiny trophies…

Animal Planet on-air refresh

Coinciding with the launch of the HD simulcast for Animal Planet, we wanted to give the brand a more confident and distinctive tone of voice, resonating with its audience, and intrinsically link the brand with our content. Animal planet is all about Animals, wild and domestic. We created small worlds (Animal Planets), where iconic animals display their natural charm and quirky behaviour, which makes them endearing to us. Animals are the stars of the show, expressing their natural personality in their respective, stylised environment. The logo is integrated in the environment where the animal action takes place.

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Wheeler Dealers – American Beauties

Mike dreams of American Beauties in one of our most successful campaigns of 2011.
In the latest series of Wheeler Dealers Mike was going to the US to find vintage cars, to buy and turn into American beauties. Concept by Robin Garnett, directed by Meriem Adib