Hot on the heels of Promax Europe, the awards circuit moved to LA last week for the Promax Global Excellence Awards, where we continued our winning streak; picking up a total of 13 awards. The plucky End Of The World Stunt swept the board with 4 golds, a silver and a bronze, while European collaborations further established us as an international agency, with the DMAX Italia refresh picking up a silver, and the Outdoor campaign for Discovery Max Spain taking Gold. Discovery’s Adventure Season was a double gold medalist, snatching Best Factual and Best Website Promotion, and both the silver and bronze trophies in the Typography craft category came our way. Meanwhile Animal Planet repeated it’s Parisian success taking another Gold, this time on the global-stage for Best Channel Identity.
Discovery Western Europe won a total of thirteen gongs this week, including 5 gold and 1 silver for UK Creative. Two more were won by our teams in Eastern Europe. It was a hell of a party!
The bounty included both ‘grand prix’ awards, for Marketing (for our Nordic team) and Design (Discovery UK Creative), which are awarded to the companies with the most outstanding entries in each category. Read on for details…
In-House Marketing Team of the Year: Discovery Networks Nordic
In-House Design Team of the Year: Discovery UK Creative
Best Themed Promotion or Campaign: Discovery UK Creative – End of the World Stunt
Best On-Air Ident Campaign (out-of-house): Double G Studios for Discovery UK Creative – Animal Planet
Best Use of Typography: Discovery UK Creative – Burning Questions
Best Use of Music in a Promo: Discovery UK Creative – End of the World Stunt
Best Documentary or Factual Entertainment Promotion: Discovery Networks Nordic – Bear Grylls – The Child Who Survived
Best Sound Design: Discovery Networks Nordic – Weekend Burnout
Best Use of Humour in Promotion: Discovery Networks Nordic – Weekend Burnout
It’s a week before Promax Europe – where we have numerous nominations, including one for the DMAX identity – and we are delighted to share that our identity and on-air package work for DMAX Italia won a Gold for “Best Channel Branding Design” at the Bassawards (International Awards of Broadcast Design).
As part of the ambitious marketing push for DMAX in Italy, we set out to create a bold, innovative, vibrant identity and on screen presence which would offer something different, with real substance. The new channel branding appeals directly to men’s innate curiosity of how things work and function. Making this the destination channel for men with more than one thing on their mind.
This autumn Discovery Channel seeks to answer some of the World’s burning questions, with landmark new series: Stephen Hawking’s Grand Design, Battle Castle With Dan Snow and How We Invented The World. As the launch to the season, written and directed by Lee Healy and Steve Ashby, we’ve created this campaign, which will run on Sky’s commercial airtime, and be followed up with programme specific campaigns for each key title.
Mike Brewer and Edd China return to Discovery this month for the 9th series of Wheeler Dealers, and after the success of our American Beauties campaign – which won Gold at Promax Europe and bought record ratings to the channel – we again asked In-House Agency Director: Meriem Adib to make a song-and-dance out of the latest season.
From September, Discovery Channel takes exclusive ownership of the long-running series Fifth Gear, and with a revamped hour-long format, we wanted to show core fans that they only place they’ll find the new series is on Discovery. This campaign, directed by Ceri Payne and produced by Paul Mortimore and Caroline Taylor features all 4 presenters and of course, the hero of the piece, the Discovery Channel ‘D’.
Last week we went to Promax Europe in wonderful Barcelona, and we’re so glad we did! Aside from the inspiring city, the wonderful food and drinks on the beach in great company, we picked up 7 awesome awards:
Best Leisure & Lifestyle – Wheeler Dealers: American Beauties – Gold
Something For Nothing – Megaquake: Hour That Shook Japan – Gold
Best Website Experinece – Discoveryuk.com – Silver
Best Editing – Walking The Amazon – Silver
Best Integrated Marketing Campaign – Walking The Amazon – Silver
Best Sports Promotion – The James Cracknell Trilogy – Silver
Best Print Ad – Unstoppable? The Jame Cracknell Trilogy – Silver
Congratulations to all involved!